2010上海世博浙江馆
雅致江南，诗画浙江
上海世博会浙江馆在世博会“城市”、“生活”概念的基础上提出了“幸福城乡、美好家园”的主题。浙江馆的展示目标以浙江经济、浙江城乡、浙江山水、浙江文化、浙江生活五方面协调发展为轴心，以城乡统筹、城乡一体化为主线，集中展现浙江破解城乡二元分割难题的成就，向中国与世界展示“城乡共创、城乡共荣”的浙江城乡发展模式。
在馆体形象上，浙江馆以“竹立方”的形式出现，现代、时尚而又生态，代表着绿色浙江，生态浙江，是浙江精神的代表，是君子风度的象征。在展示设计上，浙江馆以“青瓷碗”和“水”为主要表达方式，体现诗画家园、美好浙江的独特风情，展现浙江的文化品质、精神品质。“碗以盛米，城以盛民”呼应了国家馆“东方之冠、鼎盛中华、天下粮仓、富庶百姓”的设计理念。中国馆以斗拱为基本造型，浙江馆以碗为基本造型，斗为量器，碗为盛器，交相呼应。
浙江馆的设计方案立足于艺术与现代的结合，既体现了地方特色又融入了科技发展的新成果，充满了活力，洋溢着时代气息。
Zhejiang Pavilion of 2010 Shanghai World Expo
Elegant Jiangnan and Picturesque Zhejiang
Zhejiang Pavilion of Shanghai World Expo had the theme of “happy urban and rural life and nice home” based on the concept of “city” and “life”. The goal of Zhejiang Pavilion is to display economy, urban and rural life, landscape, culture and life in Zhejiang Province. With comprehensive planning of urban and rural areas as the mainline, the pavilion showed the achievements of the province in coordinated urban and rural development and the development mode of “working together for prosperity of both urban and rural areas”.
In the form of “bamboo cubic”, Zhejiang Pavilion is modern, fashionable and eco-friendly, and it represents green and eco-friendly environment and bamboo also symbolizes the spirit of a gentleman. In exhibition design, Zhejiang Pavilion uses a “celadon bowl” and “water” as the main framework to reflect special features of picturesque homes in Zhejiang and display the culture and spirit of the province. “Using a bowl to hold rice and using a city to hold people”, it answers the design theme of China Pavilion “best country of the east, prosperous China, barns full of grains and rich people”. While China Pavilion uses special brackets as the basic structure, Zhejiang Pavilion adopts a bowl as its basic structure.
The design of Zhejiang Pavilion is based on combination of art and modernization, and it reflects local characteristics and new achievements of modern technology. It is filled with energy and has flavor of modern times.
上海世博会浙江馆在世博会“城市”、“生活”概念的基础上提出了“幸福城乡、美好家园”的主题。浙江馆的展示目标以浙江经济、浙江城乡、浙江山水、浙江文化、浙江生活五方面协调发展为轴心，以城乡统筹、城乡一体化为主线，集中展现浙江破解城乡二元分割难题的成就，向中国与世界展示“城乡共创、城乡共荣”的浙江城乡发展模式。
在馆体形象上，浙江馆以“竹立方”的形式出现，现代、时尚而又生态，代表着绿色浙江，生态浙江，是浙江精神的代表，是君子风度的象征。在展示设计上，浙江馆以“青瓷碗”和“水”为主要表达方式，体现诗画家园、美好浙江的独特风情，展现浙江的文化品质、精神品质。“碗以盛米，城以盛民”呼应了国家馆“东方之冠、鼎盛中华、天下粮仓、富庶百姓”的设计理念。中国馆以斗拱为基本造型，浙江馆以碗为基本造型，斗为量器，碗为盛器，交相呼应。
浙江馆的设计方案立足于艺术与现代的结合，既体现了地方特色又融入了科技发展的新成果，充满了活力，洋溢着时代气息。
Zhejiang Pavilion of 2010 Shanghai World Expo
Elegant Jiangnan and Picturesque Zhejiang
Zhejiang Pavilion of Shanghai World Expo had the theme of “happy urban and rural life and nice home” based on the concept of “city” and “life”. The goal of Zhejiang Pavilion is to display economy, urban and rural life, landscape, culture and life in Zhejiang Province. With comprehensive planning of urban and rural areas as the mainline, the pavilion showed the achievements of the province in coordinated urban and rural development and the development mode of “working together for prosperity of both urban and rural areas”.
In the form of “bamboo cubic”, Zhejiang Pavilion is modern, fashionable and eco-friendly, and it represents green and eco-friendly environment and bamboo also symbolizes the spirit of a gentleman. In exhibition design, Zhejiang Pavilion uses a “celadon bowl” and “water” as the main framework to reflect special features of picturesque homes in Zhejiang and display the culture and spirit of the province. “Using a bowl to hold rice and using a city to hold people”, it answers the design theme of China Pavilion “best country of the east, prosperous China, barns full of grains and rich people”. While China Pavilion uses special brackets as the basic structure, Zhejiang Pavilion adopts a bowl as its basic structure.
The design of Zhejiang Pavilion is based on combination of art and modernization, and it reflects local characteristics and new achievements of modern technology. It is filled with energy and has flavor of modern times.